CognismSales Leaders And Their Outbound Teams: Nailing It Before Scaling ItScaling an outbound sales team starts with preparation. That’s the secret to success. Find out more in this article.9 min read·Oct 28, 2022----
CognismA Worked Example Of A Demand Generation CampaignThere’s lots to think about when you embark on demand gen campaigns. Read this article for a case study from Cognism.6 min read·Oct 11, 2022----
CognismLeading Sales Through a Recession With Ryan ReisertLeading a sales organisation is difficult enough without throwing a recession into the mix. Here’s Cognism’s advice for sales leaders.9 min read·Sep 13, 2022----
CognismWhere Are B2B Marketing Leaders Investing Their Budget?Find out where three B2B marketing leaders are choosing to invest their marketing budgets and the trends they’re expecting to emerge.11 min read·Sep 12, 2022----
CognismScaling a Company LinkedIn Page With Value-led ContentLinkedIn can be very noisy. So it’s important to cut through with value. This article will tell you how with insights from Cognism.10 min read·Sep 7, 2022----
CognismHow to Structure Your Demand Gen Team (Best Practices and More)Demand gen teams need structure, especially when they make the switch from lead gen. Cognism’s marketing leaders share their advice.9 min read·Sep 6, 2022----
CognismPain Point Discovery: 5 Essential Questions to Ask Your ProspectsFinding the thorn in your prospects’ side is the key to learning how you can better serve them. Here are 5 key questions to ask.7 min read·Aug 31, 2022----
CognismLead Gen to Demand Gen: How to Manage a Marketing CampaignWhen switching from a lead gen strategy to demand generation, marketing campaigns look different. Here’s how to run a DG marketing…9 min read·Aug 18, 2022----
CognismSales and Marketing Alignment With Ryan ReisertHaving sales and marketing working in alignment saves a lot of time, money and resources. Click to read how they should work together.8 min read·Aug 16, 2022----
Cognism5 Creative Outbound Techniques to Boost Your Response RatesTo keep up with the vast competition in sales, you’re going to need to get creative. Here are 5 creative tactics you can use.10 min read·Aug 4, 2022----