SEO and blog content will NEVER go out of style. Because as long as they’re done right, they’ll do wonders for your demand gen efforts. This was one of the key topics of conversation in our recent episode of Demandism Live. In this article, you’ll find insights from our CMO…

The life of a B2B sales rep is a busy one. You have 100s of people to contact, follow up with, nurture and provide content to. And you have to do all this on a variety of channels, every single day. It’s a lot to keep up with and a…

In this article, sales expert Ryan Reisert takes a deep dive into the latest and greatest outbound techniques. Scroll 👇 to discover the 5 pillars! There’s a phrase that invades my LinkedIn feed approximately 17 times a day. If you work in B2B sales, you’ve seen it too. “Cold calling…

A bunch of leads is better than a few quality leads. I mean, you get to call more people! So your reps will hit their dials… And that’s a really important B2B sales metric, right?! To answer your question… In 2021… that’s a definite “UM, NO!!!” Yes, having a bunch…

Creating new methods for generating leads and keeping existing clients satisfied is at the top of any B2B sales manager’s priority list. But, there’s not always a need for something new when some proven techniques are relevant and highly successful in producing outcomes — and email marketing is one of…

Last month, we published an article on enterprise sales prospecting. Today, it’s time to tackle the second piece of the enterprise sales puzzle: what do you do once the SDR has passed the prospect onto the AE? For this blog, we called upon the expertise of Josh Knipe, Cognism’s Head…

Cognism’s marketing team was put to the test… Build a new pipeline. The catch? They had absolutely no previous marketing data to work with. How did they do? From the title, you’ve probably realised they smashed it with enterprise leads coming in at $10! We spoke to Fran Langham, Senior…

For salespeople used to prospecting into SMBs/mid-market, prospecting into enterprise must look like a daunting challenge. The companies are bigger. There are more people you have to talk to. And there isn’t just one decision-maker, there are whole tribes of decision-makers you have to win over. That said, we’re here…

These are THE WORST things you can ever say and do when you’re dealing with competitors 👇 Be aggressive. Say “My horse is bigger than your horse and that’s why we’re going to level up and win!” Let your prospect know why you’re right and your competitor is wrong. But…