For salespeople used to prospecting into SMBs/mid-market, prospecting into enterprise must look like a daunting challenge.

The companies are bigger. There are more people you have to talk to. And there isn’t just one decision-maker, there are whole tribes of decision-makers you have to win over.

That said, we’re here…

These are THE WORST things you can ever say and do when you’re dealing with competitors 👇

  • Be aggressive.
  • Say “My horse is bigger than your horse and that’s why we’re going to level up and win!”
  • Let your prospect know why you’re right and your competitor is wrong.



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